Social media management isn’t just about posting content three times a week & replying to the comments. There was a time when Buffer or Hootsuite were the only two options available in the market now you can get more than that!But before you invest in a tool, let’s see a few things you should consider: What Should You Consider Before Investing In a Social Media Management Tool? Sure, everyone knows Hootsuite, but there are dozens of Hootsuite alternative tools with more features, less pricey & improved UI that can make your life easier. ![]() Some might consider Hootsuite as the Michael Jordan of social media management tools and stick to it. If you’re already using a social media tool like Hootsuite or Buffer (the most common one in the industry), you know how they can help you manage socials.While starting the hunt for a perfect social media tool, managers or marketers usually find Hootsuite or Buffer first. ![]() That’s the beauty of being in digital marketing! A social media scheduling tool maximizes the powers of a social media manager. Post again.Welcome to the life of a social media manager!If you’re managing multiple social media accounts with or without scheduling tools, you can relate to a schedule like Jake’s. LinkedIn updates are for lunch, & tweets are served with dinner.Can you imagine the browser tabs opened on his laptop? Now you know the reason he’s glued to his phone all time.Post Content. The Instagram post goes live from 8 pm to 10 pm. His Facebook page is most active from 4 pm to 5 pm. Jake also has to monitor the engagement on the posts and report it weekly to his boss.If there’s a comment, reply, or message on any social network, that’s his job too.He is the researcher, creator, strategist, marketer & customer advocate.If you only take his posting schedule, this is what it looks like:He has to post content daily on all social networks but at different times. He’s responsible for creating, curating, and posting content on the company’s social accounts. He manages the social media accounts of his companies. Welcome to the life of a social media manager, where you struggle daily on how to break up your day to get the most out of your day and social media.Jake is a social media manager at a retail company. But what if all you need is just one tool? The Best Friend Any Social Media Manager Can Ever Ask For ![]() Sometimes, all in just one day.And with all these tasks, the two things that keep the person sane are coffee & a social media management tool.If you’re a part of a larger team, you might be introduced to a lot of tools by your supervisor that can help you manage & prioritize your daily tasks. He also can be a strategist, and marketer, analyst, or customer service representative at times. They have to adapt to the latest trends, develop the strategies according to different social networks, post the content at the perfect timings, manage organic & paid campaigns, engage with the community, and everything in between.Communication, creativity, writing, organizing & management skills are critical features required in a social media person.He needs to be a copywriter and designer. With the recent changes in their field, social media managers need to evolve continuously. One of the greatest challenges working in social marketing is that you’re never done learning. What Skills Do You Need To Be A Social Media Manager? Whether you’re a team of one or part of a larger team, managing social accounts can be a little tricky. Each of these tasks requires a lot of time, energy & effort. And the cycle doesn’t end there! Then comes the tracking, engaging & reporting numbers. ![]() If you’re a social media manager or a digital marketer, you know the daily struggles of brainstorming, crafting, designing, & posting content on different social networks. Managing all social networks all on your own isn’t an easy task.
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